What is a health insurance lead worth ?

What is a health insurance lead worth ?

 

This is a question I get alot on the road when talking to agents. My answer is the same every time, NOTHING!

A lead is only as valuable as you make it. The same lead has a different value for every agent depending on:

 how hard you work it

what product you sell

time to contact

Product offeings you offer

What I can tell you is most agnets report about a 6-12% close rate on good leads, as long as they work them for 90 days. The longer you work them the better your chance, increasing Health insurance lead the value.

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