What is a health insurance lead worth ?
Thursday, October 9th, 1997What is a health insurance lead worth ?
This is a question I get alot on the road when talking to agents. My answer is the same every time, NOTHING!
A lead is only as valuable as you make it. The same lead has a different value for every agent depending on:
how hard you work it
what product you sell
time to contact
Product offeings you offer
What I can tell you is most agnets report about a 6-12% close rate on good leads, as long as they work them for 90 days. The longer you work them the better your chance, increasing Health insurance lead the value.