Health Insurance Leads hurt by the economy
Health Insurance Leads hurt by the economy, because of the DOUBLE WHAMMY.
What is the DOUBLE WHAMMY?
#1) People are worried they are going to lose their job and the first thing they think about is losing their health insurance so they go online to find other insurance quotes just in case. They may never buy, however you end up paying for the lead.
So the cost of your overall leads go up. So you will be paying more for every application you enroll. WHAMMY #1
When the economy gets tight, more agents reach out to get leads and that drives the cost up at the same time the lead carriers are worried and start raising their prices, at the same time the value of the dollar decreases giving us fewer leads for every dollar availible. WHAMMY #2
So you may want to be creative to dodge the Double Whammy:
1) Buy your health insurance leads in off peak times. ( evenings, Weekends, End of the month when other agents budgets are low or out)
2) Take lead you may not have taken before, because they are MORE WORK.
3) Look for new lead sources.
4) Creat your own leads, optimize your own site and in the long run this will help you reduce your dependcy on the lead companies.
5) Go back through ALL your old leads. You have already paid for them, and those are the same people that are worried about the economy and may be looking for a way to save money.
6) Strength your book, and make sure your current customers are not looking to leave for a lower rate. It is cheaper to keep a customer than to make a new one.